When it comes to winning deals and retaining customers, access to market intelligence is everything. However, a staggering 42% of sales reps say they don’t have enough information before making a call to win trust and build credibility. Read on to learn how to stay ahead of the competition.
As any marketing or sales professional will tell you, uncovering actionable insights to land or retain customers is worth its weight in gold — and equally hard to come by.
Whether you are hoping to land new customers, retain your existing base or explore new markets, here are seven key insights we’ve identified that are table stakes to increase customer engagement, identify opportunities and drive revenue.