When it comes to winning deals and retaining customers, access to market intelligence is everything. However, a staggering 42% of sales reps say they don’t have enough information before making a call to win trust and build credibility. Indeed, sales reps average 440 hours each year trying to find the right content to share with prospects and customers.
The struggle to quickly cut through today’s ever-increasing volume of noise is real, given that over 7.5 million blog posts, 500 million tweets and thousands of press releases are published daily.
With 59% of practitioners saying their markets have gotten much more competitive — a 16% increase since 2020 — capturing, analyzing and activating information has never been more critical to gain a competitive edge.
Utilizing technology powered by artificial intelligence (AI) to continuously find and vet new content sources on the web is decidedly more practical than tying up valuable time sales reps could use to make calls. Unlike standard search engines, AI leverages robotic process automation to dedupe, score, filter and categorize insights from online sources in real-time.
An automated approach also better aligns sales and marketing, helping companies become 67% better at closing deals.
On the flip side, sales and marketing misalignment is estimated to cost businesses $1 trillion each year in decreased sales productivity and wasted marketing efforts, while sales teams who work closely with marketing see 41% greater growth in reaching their quotas.
FirstRain leverages AI and integrates with your CRM to enable sales reps to view relevant news associated with specific accounts of interest. Real-time, account-level insights push into their regular workflow, dramatically reducing time spent in pre-call research.
To stay up on the latest industry developments, FirstRain’s Market Insight Channel allows users to filter for relevant news associated with specific competitors, market categories or topics that relate to the company’s strategic roadmap. Access to this information helps with decision-making, both to head off threats and act on potential opportunities.
For a Fortune 100 telecommunications company, FirstRain has become a valued resource to drive employee collaboration. The company organized its portal into three primary sections: Customers, Competitors and Markets, with customized sales and marketing intelligence for different user groups. Each page gets real-time analytics on specific business lines, allowing users to:
Since using FirstRain, the company has:
Want to learn more about how FirstRain can help your company stay ahead of the competition? If your company is an IgniteTech customer, you already have access to FirstRain through the IgniteTech Unlimited program. Book a call with your Client Adviser to get started.